Why this role is interesting

Every brand in a multi-brand portfolio needs a clear reason for consumers to choose it.

As the portfolio gets larger, the challenge becomes not only generating awareness but also making sure each brand remains distinctive, relevant, and commercially productive.

The Marketing Manager therefore sits close to both brand building and commercial growth.

Why this company is worth watching

Sagala is an Indonesian multi-brand F&B company building brands around everyday Indonesian eating habits.

Its portfolio includes Mang Katsu, Ayam Bang Dava, Spicy Si Paman, and other food concepts.

Sagala describes itself as bootstrapped and profitable, with its team based in Dago, Bandung.

The company emphasizes high ownership, experimentation, fast execution, and continuous improvement.

Role description

Sagala is looking for a Marketing Manager to help grow the relevance and reach of its consumer brands.

With multiple F&B concepts serving different eating occasions, the role requires someone who can think across brand positioning, consumer behavior, campaigns, content, and commercial performance.

This is a role for someone who can move comfortably between strategy and execution.

What you'll work on

Build and execute marketing plans across Sagala’s brands
Strengthen brand positioning and consumer relevance
Develop campaigns that drive awareness, engagement, and demand
Work closely with content, product, operations, and commercial teams
Identify consumer insights and translate them into marketing opportunities
Support launches, promotions, and brand-building initiatives
Track marketing performance and continuously improve what works
Help maintain clear brand identities across Sagala’s portfolio

Qualifications

Relevant experience in marketing, brand, growth, or consumer-facing businesses
Strong understanding of consumer behavior and brand building
Able to move between strategy and hands-on execution
Comfortable managing multiple initiatives in a fast-moving environment
Strong communication and creative judgment
Good commercial awareness
Comfortable using performance data to improve marketing decisions

Nice to Have

Experience in F&B, consumer, retail, or lifestyle brands
Experience managing multiple brands or product categories
Strong understanding of social, digital, and offline consumer channels

Operator fit

Someone who sees marketing as more than communication.
You enjoy thinking about why consumers choose one brand over another, how products fit into everyday occasions, and how positioning, content, channels, and execution ultimately translate into transactions.

How to Apply

Send your updated CV to:

career@eatsagala.id

CC: shafa.hanindita@eatsagala.id

Email subject:

Marketing Manager - Your Name

Or apply through the Neverlater Job Board.

Marketing Manager